Global, January 13, 2025: ZEE5 Global, the world’s largest streaming platform for South Asian content, is delighted to announce its association with Tamil Nadu’s iconic Jallikattu events this Pongal season. This year, ZEE5 Global will celebrate Pongal by partnering with the prestigious Jallikattu events held in Avaniyapuram on the 14th, Palamedu on the 15th, and Alanganallur on the 16th of January. The platform will exclusively live stream the entire event on the ZEE5 Global app, ensuring a global audience can experience the adrenaline, tradition, and cultural grandeur.
Promo Link: https://www.zee5.com/tv-shows/details/jallikattu-2025/0-6-4z5687305/latest
Jallikattu, a traditional bull-taming sport held during Pongal, symbolizes the bravery and cultural pride of Tamil Nadu. By streaming this iconic event live, ZEE5 Global celebrates the rich heritage of the region while bringing the festivities to a global audience. This Pongal, the platform is encouraging viewers to immerse themselves in an exclusive content lineup that reflects the vibrant traditions and stories of Tamil Nadu.
Sivakumar Chinnasamy, Chief Business Officer, ZEE5, and Chief Technology & Product Officer, ZEE Entertainment Enterprises Ltd, said, “At ZEE5 Global, we are dedicated to celebrating the traditions and values that shape our diverse country. Tamil Nadu is a key market for us, with its evolved audience base that deeply appreciates authentic and relatable storytelling. This Pongal, we are prioritizing Tamil-speaking audiences through a carefully curated content lineup and a special promotional subscription offer, making premium entertainment more accessible. Through our association with such iconic events, we aim to bring this rich cultural heritage to viewers worldwide while highlighting ZEE5 Global’s commitment to regional storytelling and unparalleled entertainment.”
ZEE5 Global’s live streaming of Jallikattu events ensures that Tamil Nadu’s cherished traditions transcend borders, allowing millions across the globe to experience the festival’s energy and pride from the comfort of their homes. This campaign reinforces ZEE5 Global’s dedication to celebrating regional cultures and connecting diverse audiences through meaningful and entertaining content.
Users can download the ZEE5 Global app from Google Play Store / iOS App Store. It is available on Roku devices, Apple TVs, Android TVs, Amazon Fire TV and Samsung Smart TVs. Users can also access ZEE5 Global on www.ZEE5.com
About ZEE5 Global
ZEE5 Global is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. The platform launched across 190+ countries in October 2018 and has content across 18 languages: Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, including six international languages Malay, Thai, Bahasa, Urdu, Bangla and Arabic. ZEE5 Global is home to 200,000+ hours of on-demand content. The platform brings together the best of Originals, Movies and TV Shows, Music, Health and Lifestyle content in one destination. In addition, ZEE5 Global offers features like 15 navigational languages, content download options, seamless video playback and Voice Search.
ZEE5 Global takes Tamil Nadu’s iconic Jallikattu tradition worldwide this Pongal added by Indian newspaper Sydney on
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