A study conducted by global ski travel and job platform, Snow Season Central, analysed Google search trends to find the most adventurous countries in the world, based on search volume around adventure sport phrases including skydiving, skiing, scuba diving, hiking and more.
Snow Season Centrals’ research reveals Australia is the most adventurous country, where people displayed the highest search volume across the adventure sports.
Canada, the USA, Finland and New Zealand also made up the top 5. At the bottom end of the scale, Pakistan was named the least adventurous country of the 50 analysed.
Here’s the 10 most adventurous countries
- Australia
- Canada
- United States
- Finland
- New Zealand
- France
- United Kingdom
- Ireland
- Singapore
- Denmark
Across the categories, the USA was most interested in skydiving, while New Zealanders proved to enjoy climbing and unsurprisingly bungee jumping the most. Interestingly, Finland loved skiing the most, as well as mountain biking and parkour.
Findings about Australia
- Out of the fourteen outdoor activities and sports analysed in the study, Australia ranked in first position for four, Surfing, Hiking, Scuba Diving, and BMXing.
- Australia featured in the top 10 for twelve of the sports analysed, the most of any other country. Ranking second in mountain biking, climbing, skateboarding, skydiving and water skiing. Ranking fifth in parkour, seventh in kayaking and tenth in snowboarding.
- The only categories where Australia did not feature were skiing and bungee jumping.
Top 3 rankings by adventure sport
Ed Raine, Director of Snow Season Central says:
“It was interesting to see countries from all over the world featuring in the top 10, proving that a love for adventure is an attribute the whole world shares. With world class surf spots like Bondi Beach, the infamous Great Barrier Reef, and even several ski resorts, it is no surprise that Australians are making the most of the outdoors – both on land and water.”
Read the full study and view the top 10 lists for each adventure sport on Snow Season Central.
Methodology
Google search data (searching all languages) was used to establish the annual search volume (August 2022 to August 2023) in each country for adventure sport phrases across fourteen disciplines.
For each of the fourteen activities analysed, Google Keyword Planner was used to identify the 10 most searched phrases for each sport. The fourteen sports included skiing, snowboarding, surfing, kayaking, hiking, mountain biking, climbing, bungee jumping, skateboarding, BMXing, scuba diving, skydiving, parkour and waterskiing.
Only search phases which were generic in nature were selected. These are ones which are not relevant to a particular location, therefore less influenced by unique local demand. For example, for skiing keywords could include “skiing”, “learn to ski” or “ski resorts”.
The countries selected to be included in this analysis piece were selected based on the top 50 countries based on GDP estimates from worldometers.info (nominal GDP, 2022). For each of these countries, population estimates were also recorded from worldometers.info (Updated on July 16, 2023 with the latest July 2023-July 2024 estimates from the 2022 U.N. Revision). Russia and Ukraine were excluded from the analysis due to lack of search data available.
The search volume estimates were then used against the population estimates from worldometres.info to provide a per capita search volume per month (to score the rankings).
Australia named the world’s most adventurous country, study reveals added by Indian newspaper Sydney on
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