| Indian officials and business leaders have arrived in Australia to explore economic opportunities across agtech, food and consumer goods sectors arising from the Australia-India Economic Cooperation and Trade Agreement (AI-ECTA). Organised by the Australian Trade and Investment Commission (Austrade), the delegation includes officials of India’s Ministry of Agriculture and Farmers Welfare and representatives from major agtech and e-commerce businesses. Following a welcome reception in Sydney on Monday, the agtech and e-commerce groups split for a week of visits to agricultural innovation hubs and networking events to explore e-commerce opportunities with Australian food and consumer goods companies as they travel through New South Wales, Victoria and Queensland. Head of Austrade South Asia, Catherine Gallagher said the bilateral relationship was “at an all-time high” after the recent signing of the economic cooperation and trade agreement. Once in force it will see tariffs eliminated on more than 85 per cent of Australian goods exports to India (valued at more than $12.6 billion a year), rising to almost 91 per cent (valued at $13.4 billion) over 10 years. “Australia’s reputation for quality goods and services – from agriculture, technology, food, health and consumer products to education and resources – is rapidly growing in India,” Ms Gallagher said. “By supporting the Australian and Indian business communities to engage with each other, Austrade hopes to build on existing momentum and support commercial success.” Joint Secretary for India’s Ministry of Agriculture and Farmers Welfare Shomita JS Biswas, said, “the delegation is a learning opportunity for the Indian side and the sharing of experience will deepen the relationship between India and Australia.” Indian agtech companies learn about Australian Innovation Indian agribusiness leaders from fintech to climate-smart technology will learn about Australia’s agricultural innovation touring world-class agtech hubs in Orange, Wagga Wagga and Toowoomba. While in Wagga Wagga, the delegates will attend the Digital Agrifood Summit, which brings together farmers, researchers and industry. Keynote speaker at the summit Professor David Lamb, Chief Scientist Food Agility and Adjunct Research Professor Charles Sturt University, said the visit was an opportunity to exchange ideas and explore partnerships. “Agricultural innovation is booming in Australia, with data and technology underpinning the drive for agriculture to be a $100 billion export industry. We have a lot to offer countries like India,” he said. Australia’s agtech solutions can help India increase production while managing scarce resources, variable climates and meeting consumer demands for healthy, convenient and traceable foods, said Austrade Trade and Investment Commissioner to Mumbai John Southwell. “Austrade encourages Indian and Australian agribusinesses to forge partnerships from manufacturing products using Australian intellectual property to food processing to bring benefits to both nations,” he said. Among the delegates is Mr T.R. Kesavan, Group President, Corporate Relations & Alliances for TAFE Limited, the world’s third largest tractor manufacturer and India’s largest exporter of tractors and agricultural equipment, including to Australia. Mr Kesavan said: “I’m particularly interested to look at the advances Australia is making in water management and robotic weeding technology. It all adds up to potentially huge savings for both the farmer and the wider environment. At the same time, there’s much that India is doing, for instance in the area of traceability, that is equally applicable to Australia. There is much that we can and should collaborate on. The strengthening ties between our two countries opens up so many opportunities for our agtech companies.” Indian agribusinesses joining TAFE as part of the delegation include Captain Agri Machinery, DCM Shriram, Samunnati, Sangha Group. India’s online shoppers develop a taste for Australian products The rapid growth of the India’s e-commerce sector, which is now worth $63.4 billion, has seen an increasing number of online platforms cater to over 658 million internet users. The diversity among online players and growing demand for Australian creates opportunities for Australian businesses to reach more customers. At the same time, India’s middle class has developed a taste for Australian consumer goods from beauty and skincare, health and wellness to food and fashion. Representatives from India’s leading e-commerce platforms will meet with Australian consumer goods companies and learn about Australian products while exploring opportunities to expand their portfolios. The delegation of Indian e-commerce companies includes Aim Direct Global, Amazon, Evolve Digitas, Ninjacart, Pagariya Food Products Limited, Tyche Retail and Marketing Private Limited. As part of the mission, the delegates will visit Australian-founded vitamins, supplements and skincare brand Swisse in Melbourne. Since 2020, Swisse has successfully pursued an all-digital strategy in India with brand ambassadors including Nicole Kidman and Chris Hemsworth. “We are delighted to host an inbound e-commerce delegation from India to our home in Collingwood. Our digital and e-commerce-first strategy in India has been integral to our market entry,” said Nick Mann, Regional CEO, H&H Group. “We’ve partnered with leading platforms in India that have been able to showcase our range of premium vitamins, herbal and mineral products, beauty supplements and natural skincare with Indian consumers.” The delegation is part of the Austrade’s Australia India Business Exchange (AIBX) program aimed at growing two-way commercial partnerships and outcomes. Austrade is building a stronger economy by accelerating the growth of Australian businesses through international trade, attracting foreign investment and stimulating recovery in the visitor economy. |
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