Additional Funds to bring back international visitors to Australia.

Australia’s tourism recovery is bouncing back strongly, with high domestic vaccination rates, our international and state borders open, international arrival numbers growing, cruise ships returning to Australian waters, and confidence to travel ramping up.

The Government is investing an additional $60 million to bring back international visitors to the regions hardest hit by international border closures.

Prime Minister Scott Morrison said Australia remained a world-leading tourist destination because of its unique attractions, high-quality tourism operators and lifestyle.

To help attract more international visitors to Australia, the Government is investing:

• $15 million for Tourism Tropical North Queensland to get tourists back to North Queensland and to promote the Great Barrier Reef.
• $45 million for Tourism Australia (TA) to undertake additional targeted activities to get international tourists back in to key regional destinations heavily impacted by the loss of international tourism, of which:
  • $15 million for advertising in crucial international markets to support regions most reliant on international tourists;
  • $25 million for direct partnership activities for TA to work with trade wholesalers, the airlines and the media to drive international demand back to key regions; and

$5 million to extend Business Events Australia’s highly successful bid fund – which has already helped win 57 events for Australia.