KNOBBY partners with Australian artist to scare off bad luck this Halloween

Australia’s leading undie subscription brand, KNOBBY, has partnered with one of the nation’s most sort after artists, Sindy Sinn, who has worked with some of the world’s biggest music acts, to create a one-of-a-kind glow in the dark ‘Bad Luck’ undies ahead of Halloween. Sindy Sinn’s portfolio of work reads more like the lineup of a major music festival, having worked with famous artists including the Rolling Stones, Metallica, Billy Idol, The Rubens and Ed Sheeran, his latest design celebrates everything bad luck and encourages people to face their fears. KNOBBY Founder and CEO, Rob Rand, said every month we go all out with our designs, pushing how far we can go creatively to ensure everything we create immediately excites people. “It was such a great experience to work with Sindy on this design, the ideas between him and our creative team went from one extreme to the next in a matter of hours and the end result is awesome,” Mr Rand said. “We are always looking at creative ways to continually surprise our subscribers every month with original designs and this month’s Halloween theme shows off how much can be done with a pair of undies,” he said. Working out of his studio based in the iconic Young Henrys Brewery in Newtown, Sindy Sinn took inspiration for the ‘Bad Luck’ Halloween design from his own undie-collection, most notably his lucky undies which have seen some great occasions including his wedding day. “When Rob contacted me about designing a pair of KNOBBY undies I was immediately on board, having the opportunity to make my art wearable in a very different way was really exciting for me,” Mr Sinn said. “The entire process from inception to seeing the undies in real life was a fun ride and having free reign to go all out to make the design my own bring it all together,” he said. Based on the Sunshine Coast, KNOBBY is Australia’s leading undie subscription brand reaching subscribers across Australia, Europe, the US and Asia, with comfy undies featuring an amazing new design every month.For more information about KNOBBY visit – https://knobbyunderwear.com.au/ and www.fb.com/knobbyunderwear ENDS