By Poornima Sharma

Meera was born out of a fantasy I had in my archetype engrained in my subconscious for a very long time. The era meerabai was born in was Bhaktikal (medieval period) and that itself is an enchanting time which truly showcased love being the greatest devotion of all time. The love which embraces the victory of utter madness in love with grace, belief and dignity.

The whole fashion line was a manifestation of my love towards art and how it choses its own muse. My background being highly influenced by dance, it occurred to me that a garment should move and dazzle according the body of its owner, it must add to the charm not overpower itself.

Indian garments have lots of components which focuses on movement and styling, that adds to the personality. Its offers a whole bunch of variety to form a style of your own. There are trinklets, hanging pendants from clothes, embellishments, blouses, ways of draping, hundreds of jewellery for every part of the body and shringar.

The derivation behind the signature style of “meera” i.e. a tight round hair bun, a big round bindi and gajra is my own personal style which I first developed and then embraced throughout years. The hair bun adds to a woman like aura which gives a neat, clean look and shows the face with all its might in an utter confidence. The gajra, lingers a soothing smell and beautifies the lady like a crown on her head in a more subtle way. The red bindi is a bold statement and just gushes with loud confidence, adds to the poise and gives your eyes an instant attention. The alta is a significant shringar to highlight the lotus like graceful fingers of a woman and it adds to the movement of her energy.

My ultimate fashion icon has to be Rekha, an epitome of sensuality and beauty. In the era of glamour in bollywood, she stood out the most for her Indian finesse. She sported sindoor casually as a style statement. That is a courageous move but definitely made people notice how an addition of sindoor gives a sharp look to a woman, which inspired me to do the same on my models.

The new campaign named “Ghazal” describes what exactly ghazal means to me. You cannot categorise a ghazal either as a poem or a song. It’s a letter or a story written for a feeling. The art direction of this campaign focused on a story telling theme inspired by ghazal. It’s not specific to a narrative or a particular context but provides a set up for a fantasy of a story. The garments are inspired by imaginary characters of a story teller and the work on them is heavily inspired by the textile work of Lucknow and Banaras.

Brand:Meera by Poornima Sharma – Collection: Ghazal

Photography & Art Direction: Anshul Mehta of Chitrakathaa

Talents:  Carol Martin, Shiwani Bhardwaj, Umaid Khan &Oshin Pundit

HMUA: KaushalMua

Stylist: Poornima Sharma

For more visit:

Website:     https://www.meerabypoornimasharma.com/

Facebook:  https://www.facebook.com/meerabypoornimasharma

Instagram: https://www.instagram.com/meerabypoornimasharma/