DiDi PARTNERS WITH MOVEMBER & ARJ BARKER TO GIVE RIDESHARE DRIVERS A ‘LIFT’

● DiDi partners with Movember as the Official Rideshare Partner

● DiDi is encouraging riders to give their driver a ‘lift’ by starting a conversation

● DiDi is donating 10 cents for every trip this month up to a donation goal of $70,000

[Australia, November 15 2019] ​DiDi and Movember have joined forces this month to give rideshare drivers a ‘lift’ by encouraging riders to start conversations during trips.

A simple conversation can have a positive impact on mental health and wellbeing while also helping to combat social isolation and loneliness. Therefore, DiDi has collaborated with comedian Arj Barker to create a video series to encourage riders to strike up a conversation with their rideshare driver.

DiDi has commenced an educational and awareness campaign among rideshare drivers on issues championed by Movember. Throughout November, DiDi will publish several educational features on its DiDi Driver App with the assistance of Movember’s men’s health experts.

Furthermore, DiDi will lend its support by donating 10 cents per ride to Movember throughout the month up to $70,000.

Movember is the only global men’s health charity committed to changing the face of men’s health, with the aim of reducing the number of premature male deaths, focusing its efforts towards raising funds and awareness for prostate cancer, testicular cancer, mental health issues and suicide prevention.
VIDEO LINK: Arj Barker Gives Rideshare Drivers a ‘Lift’: ​https://youtu.be/003pKspJvGY
DiDi Australia General Manager Mr. Lyn Ma said: “We have a tremendous driver community at DiDi and are extremely proud to have established a partnership with Movember to promote awareness of men’s mental and physical health among drivers and riders on the DiDi platform.”

Movember Country Director APAC, Rachel Carr said: “This Movember we want to kick-start conversations around the country, to change men’s attitudes on taking action for their health – including getting regular check-ups. By having a meaningful interaction with your rideshare driver, you can not only brighten someone’s day, but will also be helping to tackle social isolation and loneliness. We’re thrilled to team up with DiDi and have the ability to educate thousands of rideshare drivers, and passengers, in the hope they lead healthier, happier and longer lives.”

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About DiDi Australia DiDi Mobility (Australia) Pty Ltd. (“DiDi Australia”) launched its ride-hailing platform in 2018 with a commitment to building partnerships with drivers, passengers, policymakers and business partners to provide fully localised mobility services in Australia. Headquartered in Melbourne, Victoria, DiDi Australia first launched its rideshare service, Express, in Geelong, Victoria in May 2018 and has since expanded to Melbourne (June 2018), Newcastle (March 2019), Brisbane (July 2019) and Gold Coast and Sunshine Coast (September 2019). DiDi Australia conducts vigorous driver vetting processes and offers its users comprehensive safety features with 24/7 customer service phone support. For more information, please visit:​ ​https://www.didiglobal.com/au/
About Movember Movember is the leading global men’s health charity. The charity raises funds to deliver innovative, breakthrough research and support programs that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects focusing on prostate cancer, testicular cancer and suicide prevention.

In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit ​Movember.com​.
About Didi Chuxing Didi Chuxing (“DiDi”) is the world’s leading mobile transportation platform. The company offers a full range of app-based transportation services for 550 million users across Asia, Latin America and Australia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions and food delivery. Tens of millions of drivers who find flexible work opportunities on the DiDi platform provide 10 billion passenger trips a year.

DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry and communities to solve the world’s transportation, environmental and employment challenges with localized smart transportation innovations by leveraging its AI capabilities. By continuously improving user experience and creating social value, DiDi strives to build a safe, inclusive and sustainable mobile transportation ecosystem for cities of future. For more information, please visit:​ ​www.didiglobal.com/news