A friend indeed…

Circa June 2011, Rohan had just migrated to Australia from New Delhi. Apart from physically being in a completely new country miles away from home, he had to accustom himself to the very different culture of his new homeland. Setting up his home was going to be a huge task. Unlike back in Delhi, he didn’t have the electrician or carpenter who were just a call away then. And neither did he have family. However, little did he realise that he actually had an extended family welcoming him in his new innings – his fellow community members.

Right from choosing the right home to rent to identifying the best school when he got his kids over, Rohan leaned on the experience and genuine advice that his friends gave him. Microwave meals soon gave way to pot-luck dinners with neighbourhood buddies and lazy weekends became frenetic cricket league days for him. Today, Rohan actively helps any new Indian coming to Australia by recommending the best shops, eateries, suburbs and the list goes on. Brands and businesses too realise how important people like Rohan are in making sure their own positive experience are passed on to fellow community members and how it is important to encourage such positive influencers. There are several people like Rohan who use a service basis their peer group and now refer it to others. And it makes it even better when they are rewarded for their suggestions. For e.g., brands like Remit2India recognise how close knit our community is and have an active referral program where anyone can be referred online or on the App and the referrer now gets an assured A$50 for every new friend that joins. A small reward for a good deed.

So as our community continues to grow, every new Indian moving to Australia will continue to look up to people like Rohan as the guiding light that helps them settle in and become the next Rohan.