Walsh-Asher – New trade specialists to get Victorian food into Asia

. Three new food and beverage trade specialists to grow exports to Asia
. To be deployed to China, Malaysia and Indonesia
. Victorian Coalition Government supports state’s food and beverage
producers

Three new food and beverage trade specialists will be placed in key Asian markets to help Victorian producers increase exports, Minister for Agriculture and Food Security Peter Walsh has announced.

Speaking at The Heart of Victoria gala dinner hosted by the Victorian Farmers Federation (VFF) and Royal Agricultural Society of Victoria tonight, Mr Walsh said the new in-country positions were part of the Victorian Coalition Government’s Food to Asia Action Plan.

“The Victorian Coalition Government is committed to helping our state’s food and beverage producers capitalise on growing export opportunities in Asian markets, which we have clearly demonstrated through our $100 million Food to Asia Action Plan,” Mr Walsh said.

The announcement comes as Minister for Employment and Trade Louise Asher and Mr Walsh prepare to depart on the Government’s second Super Trade Mission to South East Asia next week.

“New specialist positions are being created at Victorian Government Business Offices in China, Malaysia and Indonesia to help open and expand export markets for Victorian producers,” Ms Asher said.

“They will play an important role as the Asian middle class continues to grow and these countries demand more of the premium food and beverages which Victoria is ideally-placed to provide. We want to put more Victorian food on Asian tables.”

The new food and beverage trade specialists will:

Develop relationships with key food importers, manufacturers and
retailers;

Develop relationships with in-market government departments to
influence government policy that will benefit Victoria’s trade, market
access and investment priorities;

Deliver targeted business matching activities, including meetings with
business networks and prospective partners, distributors and joint
venturers;

Provide advice, market insights, analysis and intelligence to Victorian
companies and government and deliver in-market trade programs,
promotions and events; and

Identify and facilitate new inward and outward investment
opportunities.

“The Victorian Coalition Government is acutely aware that we can’t increase our food and beverage exports without a productive and profitable agricultural sector, which is why we are also focused on delivering targeted research, development and extension,” Mr Walsh said.

“Events like tonight’s Heart of Victoria gala dinner are also important to celebrate what our food and beverage industries have already achieved, and to motivate each other to continue this great work into the future.”

VFF President Peter Tuohey welcomed the announcement.

“It’s great to see the Victorian Government committed to growing Victoria’s economy, jobs and markets through this investment. It reinforces the opportunities of trade and investment in the Asian region,”
Mr Tuohey said.

“There could be no better place to make the announcement than at our Heart of Victoria gala dinner in front of 900 farmers and agribusiness professionals.”