British Airways Brings ‘Silent Picturehouse,’ A Film Watching Extravaganza to India

A Three-Day Celebratory Event to Commemorate 100 Years of Indian Cinema! December 10, 2013, Mumbai: Hundreds of Bollywood movie lovers and film enthusiasts will be transported to the biggest movie extravaganza this month as British Airways opens its doors to the ‘Silent Picturehouse’ in India. Taking place at the exclusive Four Seasons Hotel in Mumbai, from 16 December 2013 culminating with a gala event on the 18 December 2013, ‘Silent Picturehouse’ promises to bring an unforgettable cinematic experience in the heart of the world’s greatest film industry. Studded with stardom, ‘Silent Picturehouse’ will see presence of crème de la crème of Mumbai’s high society including the dynamic Indian film director, producer, screenwriter, costume designer, actor and television host, KARAN JOHAR! Celebrating 100 years of glitz, glamour and the journey of Indian cinema this year, ‘Silent Picturehouse,’ is a unique cinematic experience showing three films, on three screens, all in one space combining the in-flight entertainment experience with the traditional cinema environment. Viewers will be enabled to tune in to their movie of choice from the selected options using wireless headphones; immersing themselves completely in the world of films. The venue will be completely overhauled to create a dramatic setting with enriched viewing experience – so that guests feel like they’ve stepped inside a film set. So get ready to travel the world from your seat at British Airways Silent Picturehouse in Mumbai. Christopher Fordyce, Regional Commercial Manager, South Asia, British Airways, said “With this year marking 100 years of Indian cinema, we are delighted to bring ‘Silent Picturehouse’ to the people of Mumbai. Our guests will be immersed in a celebration of film and travel from the moment they arrive. We are thankful to Karan Johar for collaborating with British Airways to celebrate this joyous occasion. “With over 84 years of heritage and understanding of the Indian market behind us, we, at British Airways, truly understand what our customers expect from us. We are proud to be associating ourselves with Indian cinema’s milestone year through ‘Silent Picturehouse’ in Mumbai. Bollywood is recognised as one of the greatest cinema industries in the world, so bringing ‘Silent Picturehouse’ to Mumbai is an exciting prospect for us. Our customers will witness yet another opportunity to experience British Airways’ award-winning hospitality with the traditional big-screen cinematic experience all under one space.” Karan Johar has handpicked his favourite travel inspired films to be screened. In an innovative twist, viewers tune in from wireless headphones, replicating the in-flight experience. Successfully launched in London in 2010, British Airways is pleased to bring the unique concept to India. An original concept that has enchanted guests in the UK and with 100 years of cinema being celebrated in India, this year’s ‘Silent Picturehouse’ Mumbai chapter promises to be an unforgettable event. *** Terms and conditions Please refer ba.com for full set of terms & conditions : http://www.britishairways.com/travel/SILENT-PICTURE-HOUSE-TCS-IN/public/en_in About British Airways British Airways has a worldwide route network that covers more than 150 destinations in 75 countries. British Airways has been flying to India for 84 years and currently operates 48 flights a week from London Heathrow to five cities: Chennai, Hyderabad, Delhi, Mumbai and Bangalore. British Airways operates flights to India from London Heathrow’s state-of-the-art Terminal 5 which opened on March 27, 2008 and is exclusive to the airline’s customers and is capable of handling 30 million customers a year. In May 2013, Terminal 5 was named by Skytrax as the World’s Best Airport Terminal for the second year running, based on surveys of 12 million frequent travellers. T5 also won the World’s Best Airport Shopping award. In September 2011, British Airways won the accolade of “Best European Airline” for the 11th consecutive year, as voted by readers of Business Traveller Asia Pacific. At the Business Traveller Awards 2011 held in London, British Airways was also chosen by readers as the “Best Airline” and its Executive Club was awarded “Best Frequent Flyer Programme”. In November 2011, British Airways was one of three companies to be recognised with a World Tourism Award for its support of more than 50 charities worldwide. For further information on British Airways visit www.ba.com For media enquiries, please contact the British Airways: Radhika Raikhy Radhika.raikhy@ba.com Edelman Mumbai Shweta Vakharia Shweta.Vakharia@edelman.com;  +91 9833253548 Edelman Delhi Vibhuti Singh Vibhuti.singh@edelman.com ; +91 9312301195